2015 Multichannel Guidelines
ISBN:
978-3-9816234-1-3
Auflage:
first edition
Verlag:
foryouandyourcustomers München
Land des Verlags:
Deutschland
Erscheinungsdatum:
21.05.2015
Format:
Hardcover
Seitenanzahl:
144
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New technologies offer new possibilities. In the past, this has always led to restructuring in the market. The Multichannel Guidelines provide managers and experts with an overview of current opportunities. Read these guidelines to find out how you can turn the rapidly growing number of communication and sales channels from a challenge into a competitive edge. This much we can already reveal: you will first need to have consistent data, stable processes, and an appropriate organisational model before you can even begin to think about introducing new channels and touch points.
Biografische Anmerkung
Jonathan Möller is an e-commerce pioneer and a multichannel business expert. He is married and lives with his family in in Grüt (near Zurich), Switzerland. He has been advising companies in Europe since 1996 and has founded and helped to develop three international companies with several hundred employees. His customers include Bank for International Settlements, Bobcat, Bridgestone, Coca-Cola, Danone, Distrelec, Elektro-Material, de Bijenkorf, Fabory, Freitag, Hansgrohe, Hewlett-Packard, Hornbach, Hostelling International, Kleertjes, Liebherr, Mammut, Migros, Mövenpick, OPO Oeschger, Phonak, Puma, Richemont, Roche, Swiss Federal Railways (SBB), Swiss International Air Lines, Syngenta, Takeda, and Tamedia.
Smarte Produkt-Service Systeme: Eine transformations- und kostenorientierte Untersuchung
Erscheinungsjahr:
2022