Advances in Digital Marketing and eCommerce
ISBN:
978-3-03-047594-9
Auflage:
1st ed. 2020
Verlag:
Springer International Publishing
Land des Verlags:
Schweiz
Erscheinungsdatum:
07.05.2020
Herausgeber:
Reihe:
Springer Proceedings in Business and Economics
Format:
Softcover
Seitenanzahl:
220
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This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Biografische Anmerkung
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
Steven D'Alessandro is an Associate Head of Research, School of Management and Marketing, University of Tasmania in Hobart, Australia.
Steven D'Alessandro is an Associate Head of Research, School of Management and Marketing, University of Tasmania in Hobart, Australia.
