Advances in Digital Marketing and eCommerce
ISBN:
978-3-03-076522-4
Auflage:
1st ed. 2021
Verlag:
Springer, Springer International Publishing
Land des Verlags:
Schweiz
Erscheinungsdatum:
28.05.2022
Herausgeber:
Reihe:
Springer Proceedings in Business and Economics
Format:
Softcover
Seitenanzahl:
336
Lieferung in 5-10 Werktagen
Versandkostenfreie Lieferung innerhalb Österreichs bis 31. Jänner 2025
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Biografische Anmerkung
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
David López López is a Professor, and the Academic Coordinator, co-founder and strategy director of FHIOS Smart Knowledge program at the International University of La Rioja in Spain.
David López López is a Professor, and the Academic Coordinator, co-founder and strategy director of FHIOS Smart Knowledge program at the International University of La Rioja in Spain.
