Advances in National Brand and Private Label Marketing
ISBN:
978-3-03-106583-5
Auflage:
1st ed. 2022
Verlag:
Springer International Publishing
Land des Verlags:
Schweiz
Erscheinungsdatum:
28.05.2023
Reihe:
Springer Proceedings in Business and Economics
Format:
Softcover
Seitenanzahl:
202
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This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
Biografische Anmerkung
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain.
Marco Ieva is Assistant Professor of CRM and Marketing at the University of Parma, Italy.
Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain.
Marco Ieva is Assistant Professor of CRM and Marketing at the University of Parma, Italy.
