All Eyes East
ISBN:
978-0-230-12062-4
Auflage:
2012
Verlag:
Palgrave Macmillan US
Land des Verlags:
Vereinigte Staaten
Erscheinungsdatum:
03.04.2012
Format:
Hardcover
Seitenanzahl:
237
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.
Schlagwörter
Biografische Anmerkung
MARY BERGSTROM Founder of Bergstrom Trends, an insights and trends consultancy helping marketers understand and connect with Chinese consumers. She has been featured on NPR's Marketplace; ABC News; The Wall Street Journal and Women's Wear Daily.
