All Thumbs
ISBN:
9781137279279
Auflage:
2014
Verlag:
Palgrave Macmillan US
Land des Verlags:
Vereinigte Staaten
Erscheinungsdatum:
02.09.2014
Format:
Hardcover
Seitenanzahl:
218
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.
Schlagwörter
Biografische Anmerkung
Michael Dru Kelley is the co-founder of Unconventional Partners, a firm that specializes in three areas: producing multi-platform video properties; creating branded content; and designing the mobile experiences for the world's leading brands. Most recently, Michael has worked with OK! Magazine to launch OK! TV. Since 2010, his firm has designed and built mobile experiences for P&G's sponsorships of the 2012 Olympics, MTV VMAs, and the Grammy Awards. He lives in New York, NY.
Integration der Nachhaltigkeitsberichterstattung in das betriebliche Controlling
Erscheinungsjahr:
2025
