Zur Wunschliste hinzufügen

Asian Brand Strategy

How Asia Builds Strong Brands

ISBN:

9781349543700

Auflage:

1st ed. 2006

Verlag:

Palgrave Macmillan UK

Land des Verlags:

Vereinigtes Königreich

Erscheinungsdatum:

01.01.2006

Autoren:

Roll M.

Format:

Softcover

Seitenanzahl:

254

Lieferbar Lieferung in 5-10 Werktagen Versandkostenfrei ab 40 Euro in Österreich

Hinweis: Da dieses Werk nicht aus Österreich stammt, ist es wahrscheinlich, dass es nicht die österreichische Rechtslage enthält. Bitte berücksichtigen Sie dies bei ihrem Kauf.

Beschreibung

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Biografische Anmerkung

MARTIN ROLL is founder and CEO of Venture Republic, a strategic advisory firm on branding strategies and plans to corporate boards and top-management in industries across Asia Pacific and Europe. He brings more than 15 years of management experience from the international advertising industry, and is a renowned keynote speaker at global conferences. Martin Roll is Visiting Professor in Strategic Brand Management at the China European Business School (CEIBS) in Shanghai, and a frequent guest lecturer at INSEAD business school.