Automotive Management
ISBN:
978-3-11-048930-9
Auflage:
2nd ed.
Verlag:
De Gruyter Oldenbourg
Land des Verlags:
Deutschland
Erscheinungsdatum:
20.06.2016
Format:
Softcover
Seitenanzahl:
288
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.
