B2B Marketing Guidebook - Vol. 1
In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "B2B Marketing" brings together over 20 international experts to redefine modern marketing across strategy, systems, and structure. Covering topics such as marketing maturity, MarTech, automation, branding, and agile leadership, this volume offers actionable frameworks, forward-looking insights, and real-world case studies from leading organizations like Fynest, Fujitsu, Hapag-Lloyd, and Predictores. Readers will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants, and academics, this book is a strategic blueprint for the next decade of B2B marketing. The transformation starts here.
Uwe Seebacher, Ph.D. in Business Administration, is an internationally acclaimed author of over 65 publications, several of which have become FORBES bestsellers. Since 2003, he has served as Chairman of the Academic Institute for Qualified Methods and Professional Structures and is an active member of the Harvard Business Review Author & Advisory Council. Dr. Seebacher is also involved with the Academy of Management (AOM) and is a member of the Indian Academy of Management (INDAM). He holds executive leadership roles and faculty appointments at leading universities and business schools worldwide. In addition, he serves on the board of FYNEST International and Predictores.ai, and acts as an advisor and investor to various forward-thinking ventures across industries. Dr. Seebacher is known for bridging theory and practice with strategic clarity, scientific depth, and a unique sense of relevance.
