Bancassurance in Europe
ISBN:
978-0-333-62814-0
Auflage:
1994
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
12.07.1994
Format:
Hardcover
Seitenanzahl:
174
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.
