Brandjack
ISBN:
9781137375353
Auflage:
2014
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
29.05.2014
Format:
Hardcover
Seitenanzahl:
307
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.
Schlagwörter
Biografische Anmerkung
Quentin Langley is a PR professional with international practitioner experience and a strong record in team building, coaching and mentoring. He works at the interface of academia and business, especially with regard to research into social media and crisis management. He is Senior lecturer in Marketing, University of Bedfordshire Business School, a fellow of CIPR, the co-author of Key Concepts in Public Relations and the Editor of Brandjack News. Quentin has more than two decades experience in PR, including working in the Global Media Relations team at Shell International and being Head of Global PR at Knight Frank. He is Fellow of the Chartered Institute of Public Relations and former Chair of CIPR International. He has published a number of articles in media industry press.
