Bundling telecommunications services : competitive strategies for converging markets
ISBN:
978-3-86644-377-8
Verlag:
KIT Scientific Publishing
Land des Verlags:
Deutschland
Erscheinungsdatum:
10.07.2009
Reihe:
Studies on eOrganisation and Market Engineering
Format:
Softcover
Seitenanzahl:
189
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With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.