Business Practices in Emerging and Re-Emerging Markets
ISBN:
9781403976222
Auflage:
2008
Verlag:
Palgrave Macmillan US
Land des Verlags:
Vereinigte Staaten
Erscheinungsdatum:
09.04.2008
Format:
Hardcover
Seitenanzahl:
259
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This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
Schlagwörter
Biografische Anmerkung
Satyendra Singh isan Associate Professor, Marketing and International Business, University of Winnipeg.
