Schlagwort 'academy-of-marketing-science'
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Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual ConferenceAuflage:1st ed. 2017Verlag:Springer, Springer International PublishingHerausgeber:Stieler MaximilianErscheinungsjahr:2017
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Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing CongressAuflage:1st ed. 2017Verlag:Springer, Springer International PublishingHerausgeber:Rossi PatriciaErscheinungsjahr:2017
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Proceedings of the 1997 World Marketing CongressAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Sidin Samsinar MD, Manrai Ajay K.Erscheinungsjahr:2015
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Proceedings of the 1991 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Springer, Springer International PublishingHerausgeber:King Robert L.Erscheinungsjahr:2016
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Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Spotts Harlan E.Erscheinungsjahr:2014
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Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Spotts Harlan E.Erscheinungsjahr:2014
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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Proceedings of the 2020 Academy of Marketing Science (AMS) Annual ConferenceAuflage:1st ed. 2022Verlag:Springer, Springer International PublishingHerausgeber:Pantoja Felipe, Wu ShuangErscheinungsjahr:2023
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Proceedings of the 1996 Multicultural Marketing ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Choudhury Pravat K.Erscheinungsjahr:2015
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Proceedings of the 2009 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Robinson, Jr. LeroyErscheinungsjahr:2016
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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Proceedings of the 2012 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Robinson, Jr. LeroyErscheinungsjahr:2014
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Proceedings of the 1985 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Malhotra Naresh K.Erscheinungsjahr:2016
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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Rogers III John C., Lamb, Jr. Charles W.Erscheinungsjahr:2015
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Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing CongressAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:King Robert L.Erscheinungsjahr:2016
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Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing CongressAuflage:1st ed. 2022Verlag:Springer, Springer International PublishingHerausgeber:Allen Juliann, Jochims Bruna, Wu ShuangErscheinungsjahr:2022
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Global Perspectives in Marketing for the 21st Century Proceedings of the 1999 World Marketing CongressAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Manrai Ajay K., Meadow H. LeeErscheinungsjahr:2015
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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Lindquist Jay D.Erscheinungsjahr:2015
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Proceedings of the 2008 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Robinson, Jr. LeroyErscheinungsjahr:2014
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Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing CongressAuflage:Softcover reprint of the original 1st ed. 2016Verlag:Springer, Springer International PublishingHerausgeber:Petruzzellis Luca, Winer Russell S.Erscheinungsjahr:2018
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Proceedings of the 1988 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Bahn Kenneth D.Erscheinungsjahr:2016
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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Levy Michael, Grewal DhruvErscheinungsjahr:2015
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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Hawes Jon M., Glisan George B.Erscheinungsjahr:2015
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Proceedings of the 1993 World Marketing CongressAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Sirgy M. Joseph, Bahn Kenneth D., Erem TuncErscheinungsjahr:2016
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Global Perspectives in Marketing for the 21st Century Proceedings of the 1999 World Marketing CongressAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Manrai Ajay K., Meadow H. LeeErscheinungsjahr:2016
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Proceedings of the 1999 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Noble Charles H.Erscheinungsjahr:2015
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New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Moore Melissa, Moore Robert S.Erscheinungsjahr:2016
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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Wilson Elizabeth J., Black William C.Erscheinungsjahr:2016
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Proceedings of the 1998 Multicultural Marketing ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Chebat Jean-Charles, Oumlil A. BenErscheinungsjahr:2015
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Proceedings of the 1991 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Springer, Springer International PublishingHerausgeber:King Robert L.Erscheinungsjahr:2015
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Proceedings of the 1995 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Gomes RogerErscheinungsjahr:2015
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Proceedings of the 1982 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Kothari VinayErscheinungsjahr:2016
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Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing CongressAuflage:1st ed. 2016Verlag:Springer, Springer International PublishingHerausgeber:Groza Mark D., Ragland Charles B.Erscheinungsjahr:2015
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Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing ConferenceAuflage:1st ed. 2016Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Plangger KirkErscheinungsjahr:2015
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Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Bellur Venkatakrishna V.Erscheinungsjahr:2016
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Proceedings of the 2009 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Robinson, Jr. LeroyErscheinungsjahr:2014
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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Malhotra Naresh K.Erscheinungsjahr:2014
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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Dunlap B. J.Erscheinungsjahr:2016
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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Ford John B., Honeycutt, Jr. Earl D.Erscheinungsjahr:2016
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Proceedings of the 1988 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Bahn Kenneth D.Erscheinungsjahr:2015
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Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing CongressAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:King Robert L.Erscheinungsjahr:2015
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Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing CongressAuflage:Softcover reprint of the original 1st ed. 2016Verlag:Springer, Springer International PublishingHerausgeber:Groza Mark D., Ragland Charles B.Erscheinungsjahr:2019
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Proceedings of the 1993 World Marketing CongressAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Sirgy M. Joseph, Bahn Kenneth D., Erem TuncErscheinungsjahr:2015
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Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Spotts Harlan E.Erscheinungsjahr:2016
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Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Spotts Harlan E.Erscheinungsjahr:2016
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Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Bellur Venkatakrishna V.Erscheinungsjahr:2014
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Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual ConferenceAuflage:1st ed. 2016Verlag:Springer, Springer International PublishingHerausgeber:Obal Michael W., Krey Nina, Bushardt ChristianErscheinungsjahr:2015
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Proceedings of the 1985 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Malhotra Naresh K.Erscheinungsjahr:2015
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Proceedings of the 1996 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Wilson Elizabeth J., Hair, Jr. Joseph F.Erscheinungsjahr:2016
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Proceedings of the 1998 Multicultural Marketing ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Chebat Jean-Charles, Oumlil A. BenErscheinungsjahr:2016
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World Proceedings of the 2011 World Marketing CongressAuflage:Softcover reprint of the original 1st ed. 2017Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Campbell Colin L.Erscheinungsjahr:2018
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Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual ConferenceAuflage:1st ed. 2018Verlag:Springer, Springer International PublishingHerausgeber:Krey Nina, Rossi PatriciaErscheinungsjahr:2017
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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing CongressAuflage:Softcover reprint of the original 1st ed. 2016Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Campbell Colin, Ma Junzhao (Jonathon)Erscheinungsjahr:2016
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Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Kubacki KrzysztofErscheinungsjahr:2016
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Proceedings of the 1997 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Wilson Elizabeth J., Hair, Jr. Joseph F.Erscheinungsjahr:2015
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Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2018Verlag:Springer, Springer International PublishingHerausgeber:Krey Nina, Rossi PatriciaErscheinungsjahr:2018
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The 1980’s: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Bellur Venkatakrishna V.Erscheinungsjahr:2016
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The Sustainable Global Marketplace Proceedings of the 2011 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Dato-on Mary ConwayErscheinungsjahr:2014
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Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing CongressAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:King Robert L.Erscheinungsjahr:2015
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Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Kubacki KrzysztofErscheinungsjahr:2014
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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Levy Michael, Grewal DhruvErscheinungsjahr:2016
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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Malhotra Naresh K.Erscheinungsjahr:2016
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Proceedings of the 2010 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Deeter-Schmelz Dawn R.Erscheinungsjahr:2016
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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Proceedings of the 2020 Academy of Marketing Science (AMS) Annual ConferenceAuflage:1st ed. 2022Verlag:Springer, Springer International PublishingHerausgeber:Pantoja Felipe, Wu ShuangErscheinungsjahr:2022
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Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2016Verlag:Springer, Springer International PublishingHerausgeber:Obal Michael W., Krey Nina, Bushardt ChristianErscheinungsjahr:2019
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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Sharma Dheeraj, Borna ShaheenErscheinungsjahr:2014
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Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing CongressAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Campbell Colin L.Erscheinungsjahr:2016
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Proceedings of the 1988 International Conference of Services MarketingAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Thomas Edward G., Rao S.R.Erscheinungsjahr:2016
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Proceedings of the 1988 International Conference of Services MarketingAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Thomas Edward G., Rao S.R.Erscheinungsjahr:2015
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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Dunlap B. J.Erscheinungsjahr:2015
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Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual ConferenceAuflage:1st ed. 2016Verlag:Springer, Springer International PublishingHerausgeber:Kim Kacy KyungokErscheinungsjahr:2016
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USAAuflage:2023Verlag:Springer, Springer International PublishingHerausgeber:Jochims Bruna, Allen JuliannErscheinungsjahr:2024
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Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing CongressAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:King Robert L.Erscheinungsjahr:2016
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Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2016Verlag:Springer, Springer International PublishingHerausgeber:Kim Kacy KyungokErscheinungsjahr:2018
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Proceedings of the 2008 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Robinson, Jr. LeroyErscheinungsjahr:2016
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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Hawes Jon M.Erscheinungsjahr:2016
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Proceedings of the 1995 World Marketing CongressAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Grant K., Walker I.Erscheinungsjahr:2016
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Proceedings of the 1999 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Noble Charles H.Erscheinungsjahr:2016
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The Sustainable Global Marketplace Proceedings of the 2011 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Dato-on Mary ConwayErscheinungsjahr:2016
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Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing CongressAuflage:1st ed. 2022Verlag:Springer, Springer International PublishingHerausgeber:Allen Juliann, Jochims Bruna, Wu ShuangErscheinungsjahr:2023
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USAAuflage:2023Verlag:Springer, Springer International PublishingHerausgeber:Jochims Bruna, Allen JuliannErscheinungsjahr:2023
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Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing CongressAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Campbell Colin L.Erscheinungsjahr:2015
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Proceedings of the 1982 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Kothari VinayErscheinungsjahr:2015
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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2016Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Gitlow Howard S., Wheatley Edward W.Erscheinungsjahr:2016
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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces Proceedings of the 2018 Academy of Marketing Science (AMS) Annual ConferenceAuflage:1st ed. 2018Verlag:Springer, Springer International PublishingHerausgeber:Krey Nina, Rossi PatriciaErscheinungsjahr:2018
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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Spotts Harlan E.Erscheinungsjahr:2016
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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Rogers III John C., Lamb, Jr. Charles W.Erscheinungsjahr:2016
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Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing ConferenceAuflage:Softcover reprint of the original 1st ed. 2016Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Plangger KirkErscheinungsjahr:2016
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World Proceedings of the 2011 World Marketing CongressVerlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Campbell Colin L.Erscheinungsjahr:2017
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Proceedings of the 1996 Multicultural Marketing ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Choudhury Pravat K.Erscheinungsjahr:2016
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Proceedings of the 1992 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Crittenden Victoria L.Erscheinungsjahr:2015
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Proceedings of the 2010 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Deeter-Schmelz Dawn R.Erscheinungsjahr:2014
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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Springer, Springer International PublishingHerausgeber:Spotts Harlan E., Meadow H. LeeErscheinungsjahr:2014
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Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing ConferenceAuflage:Softcover reprint of the original 1st ed. 2016Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Sharma DheerajErscheinungsjahr:2016
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Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing ConferenceAuflage:2016Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Sharma DheerajErscheinungsjahr:2015
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Proceedings of the 2002 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Spotts Harlan E.Erscheinungsjahr:2014
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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Hawes Jon M., Glisan George B.Erscheinungsjahr:2016
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Proceedings of the 1995 World Marketing CongressAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Grant K., Walker I.Erscheinungsjahr:2015
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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Hawes Jon M.Erscheinungsjahr:2015
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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing CongressAuflage:1st ed. 2016Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Campbell Colin, Ma Junzhao (Jonathon)Erscheinungsjahr:2015
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Proceedings of the 2002 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Spotts Harlan E.Erscheinungsjahr:2016
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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Ford John B., Honeycutt, Jr. Earl D.Erscheinungsjahr:2015
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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Springer, Springer International PublishingHerausgeber:Spotts Harlan E., Meadow H. LeeErscheinungsjahr:2016
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Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Spotts Harlan E.Erscheinungsjahr:2016
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The 1980’s: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Bellur Venkatakrishna V.Erscheinungsjahr:2015
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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Lindquist Jay D.Erscheinungsjahr:2016
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Proceedings of the 1997 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Wilson Elizabeth J., Hair, Jr. Joseph F.Erscheinungsjahr:2016
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Proceedings of the 1992 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Crittenden Victoria L.Erscheinungsjahr:2016
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Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Spotts Harlan E.Erscheinungsjahr:2014
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New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Moore Melissa, Moore Robert S.Erscheinungsjahr:2014
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Proceedings of the 1995 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Gomes RogerErscheinungsjahr:2016
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Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing CongressAuflage:1st ed. 2016Verlag:Springer, Springer International PublishingHerausgeber:Petruzzellis Luca, Winer Russell S.Erscheinungsjahr:2016
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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Proceedings of the 2012 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Robinson, Jr. LeroyErscheinungsjahr:2016
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Proceedings of the 1996 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Wilson Elizabeth J., Hair, Jr. Joseph F.Erscheinungsjahr:2015
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Proceedings of the 1997 World Marketing CongressAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Sidin Samsinar MD, Manrai Ajay K.Erscheinungsjahr:2016
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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Springer, Springer International Publishing, The Academy of Marketing ScienceHerausgeber:Wilson Elizabeth J., Black William C.Erscheinungsjahr:2015
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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Spotts Harlan E.Erscheinungsjahr:2014
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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual ConferenceAuflage:2016Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Gitlow Howard S., Wheatley Edward W.Erscheinungsjahr:2015
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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Academy of Marketing Science, Springer, Springer International PublishingHerausgeber:Sharma Dheeraj, Borna ShaheenErscheinungsjahr:2016
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Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2017Verlag:Springer, Springer International PublishingHerausgeber:Stieler MaximilianErscheinungsjahr:2018
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Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing CongressAuflage:Softcover reprint of the original 1st ed. 2017Verlag:Springer, Springer International PublishingHerausgeber:Rossi PatriciaErscheinungsjahr:2018