Schlagwort 'brand-positioning'
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Strategic Marketing Market-Oriented Corporate and Business Unit PlanningAuflage:Second Edition 2026Verlag:Springer Fachmedien Wiesbaden GmbHGollnhofer Johanna, Reinecke Sven, Tomczak Torsten, ...Erscheinungsjahr:2026 -
Marketing and Channel Management for Low Brand Equity Firms Principles for Financial SuccessVerlag:Springer International PublishingFrazier Gary L.Erscheinungsjahr:2026 -
Brands in Times of Constant Change How Strategic Brand Management Navigates Uncertainty, Cultural Shifts and Consumer Expectations in an Ever Transforming WorldVerlag:Springer Fachmedien Wiesbaden GmbHBongard Joachim, Neye DanielErscheinungsjahr:2026
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In One Word The Power of Razor-sharp Brand Positioning to Lower Costs and Improve ResultsVerlag:Springer International PublishingBehnke MichaelErscheinungsjahr:2025
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Brand Management An Introduction through StorytellingAuflage:1st ed. 2021Verlag:Springer International PublishingMogaji EmmanuelErscheinungsjahr:2021
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Perceived Brand Localness An Empirical Study of the German Fashion MarketAuflage:1st ed. 2020Verlag:Springer Fachmedien Wiesbaden GmbHIgelbrink JörgErscheinungsjahr:2019
