Schlagwort 'channel-integration'
-
Customer Experience in the Context of Omnichannel Retailing Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer JourneyVerlag:Springer Fachmedien Wiesbaden GmbHFränzel NilsErscheinungsjahr:2025 -
Exploring Omnichannel Retailing Common Expectations and Diverse RealitiesAuflage:1st ed. 2019Verlag:Springer International PublishingHerausgeber:Piotrowicz Wojciech, Cuthbertson RichardErscheinungsjahr:2019
-
Online Channel Integration Value Creation and Customer Reactions in Online and Physical StoresAuflage:2014Verlag:Springer Fachmedien Wiesbaden GmbHBinder JochenErscheinungsjahr:2013

