Schlagwort 'consumer-behavior'
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Consumer Behavior ModelsVerlag:Peter Lang GmbH, Internationaler Verlag der WissenschaftenHerausgeber:Aktaş Hasret, Şimşek GökselErscheinungsjahr:2020
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Retail Marketing Communication and the Consumer Behaviour of Selected GenerationsVerlag:Peter Lang Ltd. International Academic PublishersFašiang Tomáš, Kollárová Daniela, Kusá Alena, ...Erscheinungsjahr:2022
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Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023Auflage:2024Verlag:Springer, Springer International PublishingHerausgeber:Mavri Maria, Ikouta Mazza Patricia, Karasavvoglou Anastasios, ...Erscheinungsjahr:2024
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The Psychology Behind Design A Marketing PerspectiveAuflage:2024Verlag:Springer, Springer SingaporeBaumann Chris, Chu Wujin, Lee JeongminErscheinungsjahr:2024
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Marketing and AI: Shaping the Future Together Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24Auflage:2025Verlag:Springer, Springer International PublishingHerausgeber:Jeseo Vincent, Parajuli JasmineErscheinungsjahr:2024
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Behavioral Decision Theory Psychological and Mathematical Descriptions of Human Choice BehaviorAuflage:Softcover reprint of the original 1st ed. 2014Verlag:Springer, Springer TokyoTakemura KazuhisaErscheinungsjahr:2016
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Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)Auflage:1st ed. 2016Verlag:Springer, Springer SingaporeHerausgeber:Pyeman Jaafar, Wan Rashid Wan Edura, Hanif Azlina, ...Erscheinungsjahr:2015
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Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)Auflage:Softcover reprint of the original 1st ed. 2016Verlag:Springer, Springer SingaporeHerausgeber:Pyeman Jaafar, Wan Rashid Wan Edura, Hanif Azlina, ...Erscheinungsjahr:2016
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Sustainable Businesses in Developing Economies Socio-Economic and Governance PerspectivesAuflage:1st ed. 2021Verlag:Palgrave Macmillan, Springer International PublishingRajagopalErscheinungsjahr:2021
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Sustainable Businesses in Developing Economies Socio-Economic and Governance PerspectivesAuflage:1st ed. 2021Verlag:Palgrave Macmillan, Springer International PublishingRajagopalErscheinungsjahr:2020
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Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual WorldsAuflage:2023Verlag:Springer, Springer SingaporeGao Biao, Gao Mengjia, Huang LinErscheinungsjahr:2024
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Advances in Global Marketing A Research AnthologyAuflage:1st ed. 2018Verlag:Springer, Springer International PublishingHerausgeber:Leonidou Leonidas C., Katsikeas Constantine S., ...Erscheinungsjahr:2017
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Segmentation in Social Marketing Process, Methods and ApplicationAuflage:1st ed. 2017Verlag:Springer, Springer SingaporeHerausgeber:Dietrich Timo, Rundle-Thiele Sharyn, Kubacki Krzysztof, ...Erscheinungsjahr:2016
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Segmentation in Social Marketing Process, Methods and ApplicationAuflage:Softcover reprint of the original 1st ed. 2017Verlag:Springer, Springer SingaporeHerausgeber:Dietrich Timo, Rundle-Thiele Sharyn, Kubacki Krzysztof, ...Erscheinungsjahr:2018
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Advances in Global Marketing A Research AnthologyAuflage:Softcover reprint of the original 1st ed. 2018Verlag:Springer, Springer International PublishingHerausgeber:Leonidou Leonidas C., Katsikeas Constantine S., ...Erscheinungsjahr:2018
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Contemporary Trends in Marketing Problems, Processes and ProspectsAuflage:2023Verlag:Palgrave Macmillan, Springer International PublishingHerausgeber:Saini Aarti, Paul Justin, Parayitam Satyanarayana, ...Erscheinungsjahr:2024
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Swiss Energy Governance Political, Economic and Legal Challenges and Opportunities in the Energy TransitionAuflage:1st ed. 2022Verlag:Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung, Springer, Springer International PublishingHerausgeber:Hettich Peter, Kachi AyaErscheinungsjahr:2021
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Swiss Energy Governance Political, Economic and Legal Challenges and Opportunities in the Energy TransitionAuflage:1st ed. 2022Verlag:Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung, Springer, Springer International PublishingHerausgeber:Hettich Peter, Kachi AyaErscheinungsjahr:2021
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Strategic Innovative Marketing 6th IC-SIM, Pafos, Cyprus 2017Auflage:1st ed. 2019Verlag:Springer, Springer International PublishingHerausgeber:Sakas Damianos P., Nasiopoulos Dimitrios K.Erscheinungsjahr:2019
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Pricing, Online Marketing Behavior, and AnalyticsAuflage:2014Verlag:Palgrave Macmillan US, Palgrave PivotViglia G.Erscheinungsjahr:2014
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Konsumentenverhalten im digitalen Kontext Wie Empfehlungen auf die Einstellungen der Konsumenten im Marketing wirkenAuflage:1. Aufl. 2022Verlag:Springer Fachmedien Wiesbaden GmbH, Springer ViewegGampfer Ralf, Poppe SusenErscheinungsjahr:2022
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Strategic Innovative Marketing 6th IC-SIM, Pafos, Cyprus 2017Auflage:1st ed. 2019Verlag:Springer, Springer International PublishingHerausgeber:Sakas Damianos P., Nasiopoulos Dimitrios K.Erscheinungsjahr:2020
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Social Identity and Financial Investment Decisions Empirical Insights on German-TurksAuflage:2015Verlag:Springer, Springer International PublishingStumpfegger EvaErscheinungsjahr:2015
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Social Identity and Financial Investment Decisions Empirical Insights on German-TurksAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Springer, Springer International PublishingStumpfegger EvaErscheinungsjahr:2016
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Demand for Communications Services – Insights and Perspectives Essays in Honor of Lester D. TaylorAuflage:2014Verlag:Springer, Springer USHerausgeber:Alleman James, Ní-Shúilleabháin Áine Marie Patricia, ...Erscheinungsjahr:2013
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Demand for Communications Services – Insights and Perspectives Essays in Honor of Lester D. TaylorAuflage:Softcover reprint of the original 1st ed. 2014Verlag:Springer, Springer USHerausgeber:Alleman James, Ní-Shúilleabháin Áine Marie Patricia, ...Erscheinungsjahr:2016
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Foundations of Economic Psychology A Behavioral and Mathematical ApproachAuflage:1st ed. 2019Verlag:Springer, Springer SingaporeTakemura KazuhisaErscheinungsjahr:2020
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Foundations of Economic Psychology A Behavioral and Mathematical ApproachAuflage:1st ed. 2019Verlag:Springer, Springer SingaporeTakemura KazuhisaErscheinungsjahr:2019
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Understanding Consumer Financial Behavior Money Management in an Age of Financial IlliteracyAuflage:1st ed. 2016Verlag:Palgrave Macmillan, Palgrave Macmillan USvan Raaij W. FredErscheinungsjahr:2016
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Understanding Consumer Financial Behavior Money Management in an Age of Financial IlliteracyAuflage:1st ed. 2016Verlag:Palgrave Macmillan, Palgrave Macmillan USvan Raaij W. FredErscheinungsjahr:2016
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Advances in Kaiyu Studies From Shop-Around Movements Through Behavioral Marketing to Town Equity ResearchAuflage:1st ed. 2018Verlag:Springer, Springer SingaporeHerausgeber:Saito Saburo, Yamashiro KosukeErscheinungsjahr:2019
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Consumer Perception of Product Risks and BenefitsAuflage:Softcover reprint of the original 1st ed. 2017Verlag:Springer, Springer International PublishingHerausgeber:Emilien Gerard, Weitkunat Rolf, Lüdicke FrankErscheinungsjahr:2018
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Consumer Perception of Product Risks and BenefitsAuflage:1st ed. 2017Verlag:Springer, Springer International PublishingHerausgeber:Emilien Gerard, Weitkunat Rolf, Lüdicke FrankErscheinungsjahr:2017
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Complex Modeling of Consumer Behavior Agent-Based Marketing ScienceAuflage:1st ed. 2024Verlag:Springer, Springer TokyoMizuno MakotoErscheinungsjahr:2025
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Eurasian Business Perspectives Proceedings of the 29th Eurasia Business and Economics Society ConferenceAuflage:1st ed. 2021Verlag:Springer, Springer International PublishingHerausgeber:Bilgin Mehmet Huseyin, Danis Hakan, Demir Ender, ...Erscheinungsjahr:2022
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Eurasian Business Perspectives Proceedings of the 29th Eurasia Business and Economics Society ConferenceAuflage:1st ed. 2021Verlag:Springer, Springer International PublishingHerausgeber:Bilgin Mehmet Huseyin, Danis Hakan, Demir Ender, ...Erscheinungsjahr:2021
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Building Engagement for Sustainable Development Challenges of Sustainable Economy in Times of Accelerated ChangeAuflage:1st ed. 2019Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerHerausgeber:Tăchiciu Laurențiu, Weber Gregor, Bodemann Markus, ...Erscheinungsjahr:2019
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FinTech Strategy Linking Entrepreneurship, Finance, and TechnologyAuflage:1st ed. 2021Verlag:Palgrave Macmillan, Springer International PublishingReyes-Mercado PávelErscheinungsjahr:2022
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FinTech Strategy Linking Entrepreneurship, Finance, and TechnologyAuflage:1st ed. 2021Verlag:Palgrave Macmillan, Springer International PublishingReyes-Mercado PávelErscheinungsjahr:2021
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Managing Social Robotics and Socio-cultural Business Norms Parallel Worlds of Emerging AI and Human VirtuesAuflage:1st ed. 2022Verlag:Palgrave Macmillan, Springer International PublishingHerausgeber:Arora Anshu Saxena, Jentjens Sabine, Arora Amit, ...Erscheinungsjahr:2022
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Serving the Customer The Role of Selling and SalesAuflage:1st ed. 2023Verlag:Springer, Springer Fachmedien Wiesbaden GmbHHerausgeber:Aichner ThomasErscheinungsjahr:2024
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Serving the Customer The Role of Selling and SalesAuflage:1st ed. 2023Verlag:Springer, Springer Fachmedien Wiesbaden GmbHHerausgeber:Aichner ThomasErscheinungsjahr:2023
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Status and Organizations Theories and CasesAuflage:1st ed. 2022Verlag:Palgrave Macmillan, Springer International PublishingStyhre AlexanderErscheinungsjahr:2023
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Coping with Retail Giants Gaining an Edge Over DiscountersAuflage:1st ed. 2015Verlag:Palgrave Macmillan, Palgrave Macmillan USSamli A. CoskunErscheinungsjahr:2015
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Coping with Retail Giants Gaining an Edge Over DiscountersAuflage:2015Verlag:Palgrave Macmillan, Palgrave Macmillan USSamli A. CoskunErscheinungsjahr:2015
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Status and Organizations Theories and CasesAuflage:1st ed. 2022Verlag:Palgrave Macmillan, Springer International PublishingStyhre AlexanderErscheinungsjahr:2022
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Crowd-Based Business Models Using Collective Intelligence for Market CompetitivenessAuflage:1st ed. 2021Verlag:Palgrave Macmillan, Springer International PublishingRajagopalErscheinungsjahr:2021
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Crowd-Based Business Models Using Collective Intelligence for Market CompetitivenessAuflage:1st ed. 2021Verlag:Palgrave Macmillan, Springer International PublishingRajagopalErscheinungsjahr:2022
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Beat the Crisis: 33 Quick Solutions for Your CompanyAuflage:2010Verlag:Springer, Springer USSimon HermannErscheinungsjahr:2009
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Beat the Crisis: 33 Quick Solutions for Your CompanyAuflage:Softcover reprint of the original 1st ed. 2010Verlag:Springer, Springer USSimon HermannErscheinungsjahr:2016
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Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual ConferenceAuflage:1st ed. 2017Verlag:Springer, Springer International PublishingHerausgeber:Stieler MaximilianErscheinungsjahr:2017
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Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing CongressAuflage:1st ed. 2017Verlag:Springer, Springer International PublishingHerausgeber:Rossi PatriciaErscheinungsjahr:2017
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Designing Luxury Brands The Art and Science of Creating Game-ChangersAuflage:Second Edition 2024Verlag:Springer, Springer International PublishingDerval DianaErscheinungsjahr:2024
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Price Management Strategy, Analysis, Decision, ImplementationAuflage:1st ed. 2019Verlag:Springer, Springer International PublishingFassnacht Martin, Simon HermannErscheinungsjahr:2018
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Digital Signage am Point of Sale Der Einfluss von Emotionen auf das KonsumentenverhaltenAuflage:1. Aufl. 2020Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerRainer Ricarda CarinaErscheinungsjahr:2020
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Transgenerational Marketing Evolution, Expansion, and ExperienceAuflage:1st ed. 2020Verlag:Palgrave Macmillan, Springer International PublishingRajagopalErscheinungsjahr:2020
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Neuromarketing Exploring the Brain of the ConsumerAuflage:Softcover reprint of the original 1st ed. 2010Verlag:Springer, Springer BerlinZurawicki LeonErscheinungsjahr:2016
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Competitive Branding Strategies Managing Performance in Emerging MarketsAuflage:1st ed. 2019Verlag:Palgrave Macmillan, Springer International PublishingRajagopalErscheinungsjahr:2020
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Brand Choice and Loyalty Evidence from Swiss Car Registration MicrodataAuflage:1st ed. 2020Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerMeier BeatErscheinungsjahr:2019
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Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision MakingAuflage:1st ed. 2019Verlag:Palgrave Macmillan, Springer International PublishingRajagopalErscheinungsjahr:2019
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Globally-Minded Marketing A Cultural Approach to Building Iconic BrandsAuflage:1st ed. 2024Verlag:Palgrave Macmillan, Springer International PublishingRodas Maria A., Torelli Carlos J.Erscheinungsjahr:2024
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Service Management The New Paradigm in RetailingAuflage:2012Verlag:Springer, Springer USHerausgeber:Kandampully JayErscheinungsjahr:2011
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Rivalry and Group Behavior Among Consumers and Brands Comparisons In and Out of the Sport ContextAuflage:1st ed. 2021Verlag:Palgrave Macmillan, Springer International PublishingHavard Cody T.Erscheinungsjahr:2021
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Transgenerational Marketing Evolution, Expansion, and ExperienceAuflage:1st ed. 2020Verlag:Palgrave Macmillan, Springer International PublishingRajagopalErscheinungsjahr:2019
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The Relationship of Body Weight and Skepticism towards AdvertisingAuflage:1st ed. 2016Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerBrauneis SabrinaErscheinungsjahr:2016
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Advances in Advertising Research (Vol. V) Extending the Boundaries of AdvertisingAuflage:2015Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerHerausgeber:Banks Ivana Bušljeta, De Pelsmacker Patrick, ...Erscheinungsjahr:2014
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Services Marketing Issues in Emerging EconomiesAuflage:1st ed. 2020Verlag:Springer, Springer SingaporeHerausgeber:Adhikari AtanuErscheinungsjahr:2021
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Agile Marketing Strategies New Approaches to Engaging Consumer BehaviorAuflage:1st ed. 2022Verlag:Palgrave Macmillan, Springer International PublishingRajagopalErscheinungsjahr:2022
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International Consumer Behavior in the 21st Century Impact on Marketing Strategy DevelopmentAuflage:2013Verlag:Springer, Springer USSamli A. CoskunErscheinungsjahr:2012
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Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing CongressAuflage:Softcover reprint of the original 1st ed. 2016Verlag:Springer, Springer International PublishingHerausgeber:Petruzzellis Luca, Winer Russell S.Erscheinungsjahr:2018
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Marketing Luxury Services Concepts, Strategy, and PracticeAuflage:1st ed. 2023Verlag:Palgrave Macmillan, Springer International PublishingHemzo Miguel AngeloErscheinungsjahr:2023
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Ethics and Neuromarketing Implications for Market Research and Business PracticeAuflage:1st ed. 2017Verlag:Springer, Springer International PublishingHerausgeber:Thomas Andrew R., Pop Nicolae Alexandru, Iorga Ana Maria, ...Erscheinungsjahr:2016
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Creating a Customer Experience-Centric Startup A Step-by-Step FrameworkAuflage:1st ed. 2022Verlag:Springer, Springer International PublishingAng Feng Xia, Stegemann Manuel, Suwelack Thomas, ...Erscheinungsjahr:2022
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Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual WorldsAuflage:2023Verlag:Springer, Springer SingaporeGao Biao, Gao Mengjia, Huang LinErscheinungsjahr:2023
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Brand Hate Navigating Consumer Negativity in the Digital WorldAuflage:2nd ed. 2019Verlag:Palgrave Macmillan, Springer International PublishingKucuk S. UmitErscheinungsjahr:2018
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Consumption, Production, and Entrepreneurship in the Time of Coronavirus A Business Perspective of the PandemicAuflage:1st ed. 2022Verlag:Palgrave Macmillan, Springer International PublishingHerausgeber:Gallitto Elena, Massi Marta, Harrison PaulErscheinungsjahr:2022
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Brand Hate Navigating Consumer Negativity in the Digital WorldAuflage:Softcover reprint of the original 2nd ed. 2019Verlag:Palgrave Macmillan, Springer International PublishingKucuk S. UmitErscheinungsjahr:2019
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The Reign of the Customer Customer-Centric Approaches to Improving SatisfactionAuflage:1st ed. 2020Verlag:Palgrave Macmillan, Springer International PublishingFornell Claes, Hult G. Tomas M., Morgeson III Forrest V., ...Erscheinungsjahr:2020
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Uniform Across-the-Board PromotionsAuflage:Softcover reprint of the original 1st ed. 2014Verlag:Springer, Springer International PublishingJauch Marc-OliverErscheinungsjahr:2016
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Uniform Across-the-Board PromotionsAuflage:2014Verlag:Springer, Springer International PublishingJauch Marc-OliverErscheinungsjahr:2014
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Advances in Advertising Research (Vol. V) Extending the Boundaries of AdvertisingAuflage:Softcover reprint of the original 1st ed. 2015Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerHerausgeber:Banks Ivana Bušljeta, De Pelsmacker Patrick, ...Erscheinungsjahr:2016
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Service Management The New Paradigm in RetailingAuflage:2012Verlag:Springer, Springer USHerausgeber:Kandampully JayErscheinungsjahr:2014
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Ethics and Neuromarketing Implications for Market Research and Business PracticeAuflage:Softcover reprint of the original 1st ed. 2017Verlag:Springer, Springer International PublishingHerausgeber:Thomas Andrew R., Pop Nicolae Alexandru, Iorga Ana Maria, ...Erscheinungsjahr:2018
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Ethics and Biopower in Neuromarketing A Framework for an Ethical Approach to MarketingAuflage:1st ed. 2023Verlag:Palgrave Macmillan, Springer International PublishingPenrod JoshuaErscheinungsjahr:2022
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Consumption, Production, and Entrepreneurship in the Time of Coronavirus A Business Perspective of the PandemicAuflage:1st ed. 2022Verlag:Palgrave Macmillan, Springer International PublishingHerausgeber:Gallitto Elena, Massi Marta, Harrison PaulErscheinungsjahr:2023
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Agile Marketing Strategies New Approaches to Engaging Consumer BehaviorAuflage:1st ed. 2022Verlag:Palgrave Macmillan, Springer International PublishingRajagopalErscheinungsjahr:2023
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Confessions of the Pricing Man How Price Affects EverythingAuflage:1st ed. 2015Verlag:Campus Verlag, Copernicus, Springer International PublishingSimon HermannErscheinungsjahr:2015
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Neuromarketing Exploring the Brain of the ConsumerAuflage:2010Verlag:Springer, Springer BerlinZurawicki LeonErscheinungsjahr:2010
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Essays on congruence theory in marketing Special focus on digital products and webstoresAuflage:1st ed. 2022Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerRollin RobérErscheinungsjahr:2022
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Consumer Behavior Understanding Consumers– Designing Marketing ActivitiesAuflage:1st ed. 2023Verlag:Springer, Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden GmbHAkbar Payam, Hoffmann StefanErscheinungsjahr:2023
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Contemporary Trends in Marketing Problems, Processes and ProspectsAuflage:2023Verlag:Palgrave Macmillan, Springer International PublishingHerausgeber:Saini Aarti, Paul Justin, Parayitam Satyanarayana, ...Erscheinungsjahr:2023
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Brand, Label, and Product Intelligence Second International Conference, COBLI 2021Auflage:1st ed. 2022Verlag:Springer, Springer International PublishingHerausgeber:Kaswengi Joseph, Ingarao AuroreErscheinungsjahr:2022
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Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)Auflage:Softcover reprint of the original 1st ed. 2018Verlag:Springer, Springer International PublishingHerausgeber:Rossi Patricia, Krey NinaErscheinungsjahr:2018
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Customer Engagement MarketingAuflage:1st ed. 2018Verlag:Palgrave Macmillan, Springer International PublishingHerausgeber:Palmatier Robert W., Kumar V., Harmeling Colleen M., ...Erscheinungsjahr:2017
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Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)Auflage:1st ed. 2018Verlag:Springer, Springer International PublishingHerausgeber:Rossi Patricia, Krey NinaErscheinungsjahr:2017
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Designing Luxury Brands The Science of Pleasing Customers’ SensesAuflage:2018Verlag:Springer, Springer International PublishingDerval DianaErscheinungsjahr:2019
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Services Marketing Issues in Emerging EconomiesAuflage:1st ed. 2020Verlag:Springer, Springer SingaporeHerausgeber:Adhikari AtanuErscheinungsjahr:2022
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Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members‘ Behavior and the Economic Relevance for the MarketerAuflage:2012Verlag:Betriebswirtschaftlicher Verlag Gabler, Gabler VerlagMeister SandraErscheinungsjahr:2012
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The Pursuit of Food Well-Being The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and MarketingAuflage:1st ed. 2020Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerFrentz FlorentineErscheinungsjahr:2020
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The Satisfaction of Change How Knowledge and Innovation Overcome Loyalty in Decision-Making ProcessesAuflage:1st ed. 2017Verlag:Palgrave Macmillan, Springer International PublishingDel Giudice Manlio, Della Peruta Maria Rosaria, ...Erscheinungsjahr:2016
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Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual ConferenceAuflage:1st ed. 2016Verlag:Springer, Springer International PublishingHerausgeber:Kim Kacy KyungokErscheinungsjahr:2016
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Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2016Verlag:Springer, Springer International PublishingHerausgeber:Kim Kacy KyungokErscheinungsjahr:2018
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The Reign of the Customer Customer-Centric Approaches to Improving SatisfactionAuflage:1st ed. 2020Verlag:Palgrave Macmillan, Springer International PublishingFornell Claes, Hult G. Tomas M., Morgeson III Forrest V., ...Erscheinungsjahr:2021
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Consumer Behavior over the Life Course Research Frontiers and New DirectionsAuflage:1st ed. 2019Verlag:Springer, Springer International PublishingMoschis George P.Erscheinungsjahr:2019
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Intense Group Behavior and Brand Negativity Comparing Rivalry in Politics, Religion, and SportAuflage:1st ed. 2023Verlag:Palgrave Macmillan, Springer International PublishingHavard Cody T.Erscheinungsjahr:2023
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Decoding Digital Consumer Behavior Bridging Theory and PracticeAuflage:2024Verlag:Springer, Springer SingaporePellegrino AlfonsoErscheinungsjahr:2024
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Staying the Consumption Course Exploring the Individual Lock-in Process in Service RelationshipsAuflage:2015Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerSchulte Benjamin KrischanErscheinungsjahr:2015
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International Consumer Behavior in the 21st Century Impact on Marketing Strategy DevelopmentAuflage:Softcover reprint of the original 1st ed. 2013Verlag:Springer, Springer USSamli A. CoskunErscheinungsjahr:2016
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Commodity Marketing Strategies, Concepts, and CasesAuflage:1st ed. 2022Verlag:Springer, Springer Gabler, Wiesbaden, Springer International PublishingHerausgeber:Enke Margit, Geigenmüller Anja, Leischnig Alexander, ...Erscheinungsjahr:2023
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Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical ApplicationAuflage:1st ed. 2017Verlag:Springer Fachmedien Wiesbaden GmbH, Springer GablerDierks AlexanderErscheinungsjahr:2017
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Customer Engagement MarketingAuflage:Softcover reprint of the original 1st ed. 2018Verlag:Palgrave Macmillan, Springer International PublishingHerausgeber:Palmatier Robert W., Kumar V., Harmeling Colleen M., ...Erscheinungsjahr:2018
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Diversity in European Marketing Text and CasesAuflage:2012Verlag:Betriebswirtschaftlicher Verlag Gabler, Gabler VerlagHerausgeber:Rudolph Thomas, Schlegelmilch Bodo B., Bauer András, ...Erscheinungsjahr:2012
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Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)Auflage:1st ed. 2019Verlag:Springer, Springer International PublishingHerausgeber:Rossi Patricia, Krey NinaErscheinungsjahr:2019
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Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing CongressAuflage:1st ed. 2016Verlag:Springer, Springer International PublishingHerausgeber:Petruzzellis Luca, Winer Russell S.Erscheinungsjahr:2016
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Commodity Marketing Strategies, Concepts, and CasesAuflage:1st ed. 2022Verlag:Springer, Springer Gabler, Wiesbaden, Springer International PublishingHerausgeber:Enke Margit, Geigenmüller Anja, Leischnig Alexander, ...Erscheinungsjahr:2022
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The Satisfaction of Change How Knowledge and Innovation Overcome Loyalty in Decision-Making ProcessesAuflage:Softcover reprint of the original 1st ed. 2017Verlag:Palgrave Macmillan, Springer International PublishingDel Giudice Manlio, Della Peruta Maria Rosaria, ...Erscheinungsjahr:2018
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Creating a Customer Experience-Centric Startup A Step-by-Step FrameworkAuflage:1st ed. 2022Verlag:Springer, Springer International PublishingAng Feng Xia, Stegemann Manuel, Suwelack Thomas, ...Erscheinungsjahr:2023
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Competitive Branding Strategies Managing Performance in Emerging MarketsAuflage:1st ed. 2019Verlag:Palgrave Macmillan, Springer International PublishingRajagopalErscheinungsjahr:2019
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Brand, Label, and Product Intelligence Second International Conference, COBLI 2021Auflage:1st ed. 2022Verlag:Springer, Springer International PublishingHerausgeber:Kaswengi Joseph, Ingarao AuroreErscheinungsjahr:2023
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Konsumentenvertrauen Messung, Determinanten, KonsequenzenAuflage:2007Verlag:Deutscher UniversitätsverlagNeumann Marcus M.Erscheinungsjahr:2007
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Tourism and Hospitality in Asia: Crisis, Resilience and RecoveryAuflage:1st ed. 2022Verlag:Springer, Springer SingaporeHerausgeber:Hassan Azizul, Sharma Anukrati, Kennell James, ...Erscheinungsjahr:2024
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Tourism and Hospitality in Asia: Crisis, Resilience and RecoveryAuflage:1st ed. 2022Verlag:Springer, Springer SingaporeHerausgeber:Hassan Azizul, Sharma Anukrati, Kennell James, ...Erscheinungsjahr:2023
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Travel and Tourism: Sustainability, Economics, and Management Issues Proceedings of the Tourism Outlook ConferencesAuflage:1st ed. 2020Verlag:Springer, Springer SingaporeHerausgeber:Coşkun İnci Oya, Othman Nor’ain, Aslam Mohamed, ...Erscheinungsjahr:2020
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Luxury Tourism Market Trends, Changing Paradigms, and Best PracticesAuflage:1st ed. 2020Verlag:Springer, Springer Fachmedien Wiesbaden GmbH, Springer International PublishingHerausgeber:Conrady Roland, Ruetz David, Aeberhard MarcErscheinungsjahr:2021
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Heritage Tourism Beyond Borders and Civilizations Proceedings of the Tourism Outlook Conference 2018Auflage:1st ed. 2020Verlag:Springer, Springer SingaporeHerausgeber:Coşkun İnci Oya, Lew Alan, Othman Norain, Yüksek Gökçe, ...Erscheinungsjahr:2021
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Embracing Sustainability Management Through Excellence in Services Selected papers from the 26th Excellence In Services International Conference, University of West Scotland, Paisley, 2023Auflage:2024Verlag:Springer, Springer International PublishingHerausgeber:Ciasullo Maria Vincenza, Martin Jacques, Brunetti Federico, ...Erscheinungsjahr:2024
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The Garment Economy Understanding History, Developing Business Models, and Leveraging Digital TechnologiesAuflage:2023Verlag:Springer, Springer International PublishingHerausgeber:Brandstrup Michelle, Dana Léo-Paul, Ryding Daniella, ...Erscheinungsjahr:2023
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Trends in Tourist Behavior New Products and Experiences from EuropeAuflage:1st ed. 2019Verlag:Springer, Springer International PublishingHerausgeber:Artal-Tur Andrés, Kozak Metin, Kozak NazmiErscheinungsjahr:2019
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Heritage Tourism Beyond Borders and Civilizations Proceedings of the Tourism Outlook Conference 2018Auflage:1st ed. 2020Verlag:Springer, Springer SingaporeHerausgeber:Coşkun İnci Oya, Lew Alan, Othman Norain, Yüksek Gökçe, ...Erscheinungsjahr:2020
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Luxury Tourism Market Trends, Changing Paradigms, and Best PracticesAuflage:1st ed. 2020Verlag:Springer, Springer Fachmedien Wiesbaden GmbH, Springer International PublishingHerausgeber:Conrady Roland, Ruetz David, Aeberhard MarcErscheinungsjahr:2020
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The Economics of Obesity Poverty, Income Inequality, and HealthAuflage:2nd ed. 2021Verlag:Springer, Springer International PublishingHojjat Tahereh AlaviErscheinungsjahr:2022
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Co-Creation and Well-Being in TourismAuflage:Softcover reprint of the original 1st ed. 2017Verlag:Springer, Springer International PublishingHerausgeber:Correia Antónia, Kozak Metin, Gnoth Juergen, ...Erscheinungsjahr:2018
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The Economics of Obesity Poverty, Income Inequality, and HealthAuflage:2nd ed. 2021Verlag:Springer, Springer International PublishingHojjat Tahereh AlaviErscheinungsjahr:2021
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Co-Creation and Well-Being in TourismAuflage:1st ed. 2017Verlag:Springer, Springer International PublishingHerausgeber:Correia Antónia, Kozak Metin, Gnoth Juergen, ...Erscheinungsjahr:2017
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Doing Business in Chile and Peru Challenges and OpportunitiesAuflage:1st ed. 2020Verlag:Palgrave Macmillan, Springer International PublishingRahman Mohammad Nakibur, Spillan John E.Erscheinungsjahr:2019
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Emerging Markets from a Multidisciplinary Perspective Challenges, Opportunities and Research AgendaAuflage:Softcover reprint of the original 1st ed. 2018Verlag:Springer, Springer International PublishingHerausgeber:Dwivedi Yogesh K., Rana Nripendra P., Slade Emma L., ...Erscheinungsjahr:2019
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Emerging Markets from a Multidisciplinary Perspective Challenges, Opportunities and Research AgendaAuflage:1st ed. 2018Verlag:Springer, Springer International PublishingHerausgeber:Dwivedi Yogesh K., Rana Nripendra P., Slade Emma L., ...Erscheinungsjahr:2018
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Business Governance and Society Analyzing Shifts, Conflicts, and ChallengesAuflage:Softcover reprint of the original 1st ed. 2019Verlag:Palgrave Macmillan, Springer International PublishingHerausgeber:Rajagopal, Behl RameshErscheinungsjahr:2018
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Business Governance and Society Analyzing Shifts, Conflicts, and ChallengesAuflage:1st ed. 2019Verlag:Palgrave Macmillan, Springer International PublishingHerausgeber:Rajagopal, Behl RameshErscheinungsjahr:2018
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Doing Business in Chile and Peru Challenges and OpportunitiesAuflage:1st ed. 2020Verlag:Palgrave Macmillan, Springer International PublishingRahman Mohammad Nakibur, Spillan John E.Erscheinungsjahr:2020
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Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2017Verlag:Springer, Springer International PublishingHerausgeber:Stieler MaximilianErscheinungsjahr:2018
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Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing CongressAuflage:Softcover reprint of the original 1st ed. 2017Verlag:Springer, Springer International PublishingHerausgeber:Rossi PatriciaErscheinungsjahr:2018
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Sustainability in Global Companies Theory and PracticeVerlag:Springer, Springer International PublishingHerausgeber:Idowu Samuel O., Vertigans StephenErscheinungsjahr:2025
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Marketing in a Multicultural and Vibrant World Proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29Verlag:Springer, Springer International PublishingHerausgeber:Jeseo Vincent, Parajuli JasmineErscheinungsjahr:2025
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Rethinking Retail A Marketer’s Guide to Decoding Consumer Preference through Data AnalyticsAuflage:Second Edition 2025Verlag:Palgrave Macmillan, Prosper Publishing, Springer International PublishingBlock Martin, DeGaris Larry, Mulhern Frank, ...Erscheinungsjahr:2025