Schlagwort 'consumer-behavior'
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The Role of Marketing in Reshaping the Dynamic Landscape of Business Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4Verlag:Springer International PublishingHerausgeber:Parajuli Jasmine, Dey AmritaErscheinungsjahr:2026 -
The Research Contributions of Donald R. Lehmann to Marketing, Volume 2 Analysis MethodsVerlag:Springer International PublishingHerausgeber:Netzer OdedErscheinungsjahr:2026 -
Climate Change and Responsible Consumption From Crisis to Conscious Consumer ChoicesVerlag:Springer International PublishingMikalauskas Ignas, Mikalauskienė Asta, Štreimikienė Dalia, ...Erscheinungsjahr:2026
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The Research Contributions of Donald R. Lehmann to Marketing, Volume 3 Empirical Generalizations and Meta-AnalysisVerlag:Springer International PublishingHerausgeber:Lynch Jr. John G.Erscheinungsjahr:2026
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A Human-Centered Approach to Quality and Excellence in Management Selected Papers from the 27th Excellence in Services International Conference, University of Bergamo, Italy, 2024Verlag:Springer International PublishingHerausgeber:Ciasullo Maria Vincenza, Martin Jacques, Brunetti Federico, ...Erscheinungsjahr:2025
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Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision MakingAuflage:Second Edition 2025Verlag:Springer International PublishingRajagopalErscheinungsjahr:2025
