Schlagwort 'consumer-responses'
-
Strategic Orientations and Innovativeness of Multinational Corporations A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National ContextVerlag:Springer Fachmedien Wiesbaden GmbHJacobs NeleErscheinungsjahr:2025 -
Consumer Responses to Corporate Responsibility and Branding The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet PenetrationVerlag:Springer Fachmedien Wiesbaden GmbHZimmer LukasErscheinungsjahr:2025
