Schlagwort 'conversational-agents'
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The Role of Marketing in Reshaping the Dynamic Landscape of Business Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4Verlag:Springer International PublishingHerausgeber:Parajuli Jasmine, Dey AmritaErscheinungsjahr:2026 -
Working Digital – Shaping Motivation and Behavior by Information System Design Elements Analyzing Pro-Task and Pro-User Effects Induced by Acknowledging Digital WorkVerlag:Cuvillier VerlagLichtenberg SaschaErscheinungsjahr:2024
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Transforming Conversational AI Exploring the Power of Large Language Models in Interactive Conversational AgentsAuflage:First EditionVerlag:ApressAshurkina Marina, McTear MichaelErscheinungsjahr:2024
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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels Investigating the Phenomenon of Anthropomorphism and New Online Consumption FormsAuflage:1st ed. 2021Verlag:Springer Fachmedien Wiesbaden GmbHWagner KatjaErscheinungsjahr:2021
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Congruency, Expectations and Consumer Behavior in Digital EnvironmentsAuflage:1st ed. 2020Verlag:Springer Fachmedien Wiesbaden GmbHNimmermann FredericErscheinungsjahr:2019



