Schlagwort 'cultural-distance'
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Marketing in Culturally Distant Countries Managing the 4Ps in Cross-Cultural ContextsAuflage:1st ed. 2022Verlag:Springer International PublishingMagnani GiovannaErscheinungsjahr:2023 -
Family Firms into International Markets Research Trajectories and Empirical Insights on Entry Mode DecisionsAuflage:1st ed. 2022Verlag:Springer International PublishingPongelli ClaudiaErscheinungsjahr:2022
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Marketing in Culturally Distant Countries Managing the 4Ps in Cross-Cultural ContextsAuflage:1st ed. 2022Verlag:Springer International PublishingMagnani GiovannaErscheinungsjahr:2022

