Schlagwort 'marketing-accountability'
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The Customer Asset Understanding and Managing its ValueVerlag:Springer International PublishingBendle Neil, Wang ShaneErscheinungsjahr:2024 -
The Customer Asset Understanding and Managing its ValueAuflage:1st ed. 2023Verlag:Springer International PublishingBendle Neil, Wang ShaneErscheinungsjahr:2023
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Marketing Effectiveness and Accountability in SMEs A Multimethodological ApproachAuflage:1st ed. 2022Verlag:Springer International PublishingSmith Trevor A.Erscheinungsjahr:2023
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Marketing Effectiveness and Accountability in SMEs A Multimethodological ApproachAuflage:1st ed. 2022Verlag:Springer International PublishingSmith Trevor A.Erscheinungsjahr:2022
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An Investor’s Perspective on Marketing Excellence How Objective Marketing Indicants Can Complement Firm ValuationsAuflage:1st ed. 2019Verlag:Springer Fachmedien Wiesbaden GmbHKemsa DominikErscheinungsjahr:2019



