Schlagwort 'new-entrepreneurial-venture'
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Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service QualitiesAuflage:2009Verlag:Betriebswirtschaftlicher Verlag GablerWiedenfels GunnarErscheinungsjahr:2009