Schlagwort 'omnichannel-retailing'
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Customer Experience in the Context of Omnichannel Retailing Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer JourneyVerlag:Springer Fachmedien Wiesbaden GmbHFränzel NilsErscheinungsjahr:2025 -
Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual WorldsAuflage:2023Verlag:Springer SingaporeGao Biao, Gao Mengjia, Huang LinErscheinungsjahr:2024 -
Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual WorldsAuflage:2023Verlag:Springer SingaporeGao Biao, Gao Mengjia, Huang LinErscheinungsjahr:2023
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Marketing Channels and Supply Chain Networks in North America A Historical AnalysisAuflage:1st ed. 2020Verlag:Springer International PublishingFerrell O. C., Hopkins Karen, Tamilia Robert D., ...Erscheinungsjahr:2020
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Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel RetailingAuflage:1st ed. 2016Verlag:Springer Fachmedien Wiesbaden GmbHWeindel Julia KatharinaErscheinungsjahr:2016
