Communicating Corporate Ethics on the World Wide Web
ISBN:
978-3-631-50695-0
Verlag:
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Land des Verlags:
Deutschland
Erscheinungsdatum:
08.04.2003
Reihe:
Europaeische Hochschulschriften / European University Studies / Publications Universitaires Européennes
Format:
Softcover
Seitenanzahl:
236
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Spanning the fields of corporate communication and corporate ethics, this book investigates how companies communicate their ethical stance on their web sites. The study integrates the findings of six case studies, including BellSouth, Lockheed Martin, Ben & Jerry’s, McDonald’s, Nike and Levi Strauss. This sample offers both typicality and systematic variety, as all of the six companies are in need of presenting themselves as ethical business players but belong to three different ethics paradigms. Despite this variation, their communicative strategies are quite similar regarding content choice, self-presentation, stakeholder address and the hypertextual organization of their messages.
Schlagwörter
Biografische Anmerkung
The Author: Irene Pollach is Assistant Professor in the Department of Business English at the Vienna University of Economics and Business Administration in Austria.
