Communicating Supply Chain Sustainability in a Digital Age
This edited book investigates how companies can effectively communicate sustainable supply chain practices through digital channels, and how such communication influences consumer perceptions, engagement, and firm performance.
In today’s business landscape, sustainability and digitalization are reshaping corporate strategy and stakeholder expectations. Consumers and stakeholders increasingly demand ethical, transparent, and environmentally responsible practices, rewarding firms that demonstrate moral integrity and penalizing those that fall short.
Drawing on contemporary literature, the project posits that digital communication of supply chain sustainability can serve as a durable source of competitive advantage. Firms that cultivate the necessary capabilities, relationships, and reputational assets are better positioned to thrive in a digitally mediated, sustainability-conscious marketplace.
Contributing to the evolving academic discourse on value creation, as well as offering implications for practice, this book is a valuable resource for researchers, students and practitioners.
Simone Guercini is Full Professor of Marketing and Management at the Department of Economics and Management of the University of Florence. He has been visiting scholar at primary universities and research institutes, including Max Planck for Human Development in Berlin (Germany), GSU-CIBER at Georgia State University and Kelley School of Business at Indiana University at Bloomington (United States), ISEM at the University of Navarra (Spain). He has published more than 100 articles in journals and several books as author and as a co-editor, including among the others: Native and Immigrant Entrepreneurship, Springer, 2017; Passion and Entrepreneurship, Palgrave Macmillan, 2020; Internationalization of Luxury Fashion Firms, Palgrave Macmillan, 2022.