Communications Guide for Startups
ISBN:
978-3-7398-3218-0
Auflage:
1. Auflage
Verlag:
UVK
Land des Verlags:
Deutschland
Erscheinungsdatum:
28.11.2022
Format:
Softcover
Seitenanzahl:
354
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
Turning communication into your start-up's biggest asset
Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
Schlagwörter
PR
founder
CEO branding
PR measures
PR campaigns
PR monitoring
young company
internal event
external events
press relations
HR communication
CEO communications
communications mix
press spokesperson
funding communications
communications channels
employee communications
external communications
internal communications
Biografische Anmerkung
Lydia Prexl has been responsible for corporate communications at startups since 2019. For Getsafe, she built the communications function from the ground up; in 2022 she joined Unzer as Director of Communications. Before that, she worked as a communicator for numerous other companies.