Competitive Intelligence
ISBN:
978-0-333-78669-7
Auflage:
2001
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
19.09.2001
Format:
Hardcover
Seitenanzahl:
236
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To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.
Schlagwörter
Biografische Anmerkung
CHRIS WEST is Managing Director of Competitive Intelligence Services and author of a book on Market Research for Palgrave.
