Competitive Strategies
ISBN:
9781137498359
Auflage:
1st ed. 2013
Verlag:
Palgrave Macmillan, Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
14.12.2012
Reihe:
Bocconi on Management
Format:
Hardcover
Seitenanzahl:
272
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Versandkostenfrei ab 40 Euro in Österreich
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
Prison Workers' Perception of Self-legitimacy, Relations, and Professional Competencies
Erscheinungsjahr:
2025
