Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

ISBN:

9781292227290

Verlag:

Pearson Education Limited

Land des Verlags:

Vereinigtes Königreich

Erscheinungsdatum:

21.11.2017

Autoren:

Wheelen Thomas Wheelen Thomas L. Hunger J. David Hoffman Alan N. Bamford Charles E.

Format:

Softcover

Seitenanzahl:

432

Ladenpreis

87,99 EUR (inkl. MwSt. zzgl. Versand)

Sofort verfügbar Lieferung in 3-4 Werktagen Versandkostenfrei ab 40 Euro in Österreich

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Beschreibung

For courses in Strategic Management and Business Policy.

Utilise a strategic management model to learn and apply key concepts

Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on global strategy.