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Consumer Video Activism in China

An Inquiry into its Origins, Dynamics, and Impacts
ISBN:
978-3-03-183257-4
Verlag:
Palgrave Macmillan, Springer International Publishing
Land des Verlags:
Schweiz
Erscheinungsdatum:
02.06.2025
Autoren:
Reihe:
Consumption and Public Life
Format:
Hardcover
Ladenpreis
153,99EUR (inkl. MwSt. zzgl. Versand)
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This book investigates the origins, dynamics and impacts of the different nuances of contemporary short video activism tactics, by merging theories from social movement studies and communication studies including grievances theories, a renewed understanding of the concept of repertoires of contention and a critical media practice approach. It situates this phenomenon in the long durée of consumer activism in both the Global North and the South and demonstrates how short video activism constitutes a vibrant new phase in the historical evolution of activism in the Chinese socio-political context. It will be of interest to students and scholars of social activism, social movement studies, consumer culture studies and media practice.

Biografische Anmerkung

Zizheng Yu is Lecturer in Promotional Media, University of Exeter, UK.