Counter Strategies in Global Markets
ISBN:
978-0-230-30131-3
Auflage:
2012
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
06.12.2011
Herausgeber:
Format:
Hardcover
Seitenanzahl:
171
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Versandkostenfrei ab 40 Euro in Österreich
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
Biografische Anmerkung
OLAF PLÖTNER Associate Dean of Executive Education at ESMT European School of Management and Technology, Germany, and Managing Director of ESMT Customized Solutions GmbH.
Decomposing Market Shares – Methodological Foundations and Empirical Application
Erscheinungsjahr:
2025
