Cross-Business Synergies
ISBN:
978-3-8349-0869-8
Auflage:
2008
Verlag:
Betriebswirtschaftlicher Verlag Gabler
Land des Verlags:
Deutschland
Erscheinungsdatum:
26.02.2008
Bearbeiter:
Format:
Softcover
Seitenanzahl:
389
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Currently, the realization of cross-business synergies is one of the most pressing strategic issues on the corporate agenda of multi-business firms.
Sebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first step, a theory-based typology of cross-business synergies is developed and two new types of synergies are conceptualized: (1) Growth synergies, i.e. profitable growth advantages from recombining complementary operative resources across businesses, and (2) corporate management synergies, i.e. performance advantages from leveraging corporate management capabilities across businesses. In a second step, the author focuses on growth synergies and inducts a framework for their continuous realization from a longitudinal in-depth single case study. He suggests that the successful realization of growth synergies is associated with a selective focus on specific growth opportunities, decentralized cross-business collaboration that motivates productive business unit self-interest, and a corporate management approach that guides and balances this self-interest in an evolutionary fashion.
Sebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first step, a theory-based typology of cross-business synergies is developed and two new types of synergies are conceptualized: (1) Growth synergies, i.e. profitable growth advantages from recombining complementary operative resources across businesses, and (2) corporate management synergies, i.e. performance advantages from leveraging corporate management capabilities across businesses. In a second step, the author focuses on growth synergies and inducts a framework for their continuous realization from a longitudinal in-depth single case study. He suggests that the successful realization of growth synergies is associated with a selective focus on specific growth opportunities, decentralized cross-business collaboration that motivates productive business unit self-interest, and a corporate management approach that guides and balances this self-interest in an evolutionary fashion.
Biografische Anmerkung
Dr. Sebastian Knoll ist wissenschaftlicher Mitarbeiter von Prof. Dr. Günter Müller-Stewens und Projektleiter am Institut für Betriebswirtschaft der Universität St. Gallen.
