Cruise Management
ISBN:
978-3-8349-3272-3
Auflage:
2012
Verlag:
Betriebswirtschaftlicher Verlag Gabler, Gabler Verlag
Land des Verlags:
Deutschland
Erscheinungsdatum:
29.10.2011
Herausgeber:
Format:
Softcover
Seitenanzahl:
249
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Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators’ back-offices and for cruisers’ consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.
Biografische Anmerkung
Prof. Dr. Alexis Papathanassis specialises on Cruise Management and e-Tourism at the Bremerhaven University of Applied Sciences.
Prof. Dr. Michael Breitner leads the Institute of Wirtschaftsinformatik at the Leibniz Universität Hannover (LUH).
Prof. Dr. Cornelia Schoen specialises on Operations Research and Revenue Management at the GISMA Business School / LUH.
Dipl.-Ök. Nadine Guhr works as a scientific assistant for the Institute of Wirtschaftsinformatik at the LUH.
