CSR in the German Mittelstand
ISBN:
978-3-8288-4614-2
Verlag:
Tectum Wissenschaftsverlag
Land des Verlags:
Deutschland
Erscheinungsdatum:
04.03.2021
Reihe:
Wissenschaftliche Beiträge aus dem Tectum Verlag: Wirtschaftswissenschaften
Format:
Softcover
Seitenanzahl:
116
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Increasingly aware of the advantages and rewards of corporate social responsibility (CSR), more small and medium-sized companies (SMEs) are interested in engaging in CSR. This book focuses on the German Mittelstand, which consists mostly of SMEs and is considered a role model for other economies. It examines the development of CSR engagement in the German Mittelstand and outlines trends that will allow better recommendations for CSR implementation. The positive trend toward the issue leads to the necessity of a structured CSR approach. Thus, this book offers an overview of important theoretical perspectives, an analysis of the CSR development in the German Mittelstand, and strategic considerations for a successful CSR implementation.
With a foreword by Olga Kuznetsova.
Schlagwörter
Mittelstand
KMU
Nachhaltige Unternehmensführung
responsibility firm
responsibility business
responsibility company
Verantwortung Unternehmen
Corporate Social Responsibility Deutschland
Corporate Social Responsibility Germany
small medium enterprise responsibility
small medium enterprise CSR
Unternehmen CSR
company CSR
CSR Mittelstand
CSR KMU
CSR SME
