Doing Business in Africa
This book presents insights from cutting-edge international business and management research relating to Africa. Economic growth and foreign investment in the region remains strong, despite some slowing down in recent years. This trend of economic growth and its impact on international trade and FDI has attracted Western businesses, eager to capitalize on this emerging market. In this context, new relationships and interactions have stimulated business research on Africa.
Split into four parts covering the internationalization process, international logistics, trans-border corporate social responsibility and trust in Africa, the book covers a range of emerging trends, academic discussion and evolving issues across the spectrum of business research. It is a valuable read for students, researchers and practitioners interested in doing business in Africa.
Suzanne M. Apitsa, PhD, is a Lecturer at the University of Poitiers (France). She is a member of CEREGE Laboratory (Centre de Recherche en Gestion), Atlas AFMI (Association Francophone de Management International) and Afrique Atlantique. Her research focuses on international HRM, CSR, cross-cultural management, internationalization strategy, transport and logistic in Africa.
Eric Milliot, PhD, is Professor of Management Science at the University of Nantes (France). President of Atlas AFMI (Association Francophone de Management International), he is deputy editor-in-chief of International Management journal and director of the Atlas series at Vuibert (Paris). Member of the LEMNA laboratory, he has published several books and academic articles.