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This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms from countries with similar environments.
Schlagwörter
Biografische Anmerkung
IRFAN AMIR Associate Professor of Marketing, Lahore University of Management Sciences (LUMS), Pakistan
MICHAEL A. ANIKEEFF Allan L. Berman Real Estate Institute at Johns Hopkins University, USA
FARRAH ARIF Imperial College, Lahore, Pakistan
JÓZSEF BERÁCS Budapest University of Economic Sciences and Public Administration, Hungary
VITO BOBEK University of Maribor, Slovenia
MUZAFFER BODUR Bogaziçi University, Istanbul, Turkey
RAJAN CHHIBBA Intrim Business Associates, India
HELENA CHIU National Kaohsiung First University of Science and Technology, Taiwan
IREM EREN-ERDOGMUS Ph.D. Candidate, Bogaziçi University, Istanbul, Turkey
KARTIK KILACHAND Preferred Brands Inc, USA
FRANKLYN MANU Earl Graves School of Business and Management, Morgan State University, USA
RUSTY MAE MOORE Hofstra University, USA
DILEK ZAMANTILI NAYIR Marmara University, Istanbul, Turkey
MANFRED REICHL Roland Berger Strategy Consultants since 1987, Vienna, Austria
HALE TASDEMIR-ÇALOGLU Ph.D. Candidate, Bogaziçi University, Istanbul, Turkey
CAGATAY ÜNÜSAN Selcuk University, Konya, Turkey
ASHOK VASUDEVAN Preferred Brands Inc, India
MEERA VASUDEVAN Preferred Brands Inc, India
MOHANED H. WARSAME Doctoral Student in the Earl Graves School of Business and Management, Morgan State University, USA
