Driving Strategic Competitiveness in Business

This edited volume examines how organisations build, sustain and renew strategic competitiveness amid technological change, sustainability pressures and evolving workforce expectations. Bringing together research on AI, responsible strategy, organisational behaviour and human resource management, the book shows how competitive advantage increasingly depends on the ability to combine technological, environmental and human capabilities.

Across twelve chapters, contributors examine AI adoption and marketing, sustainability strategy and communication, circular business models, hybrid and gig work, employee well-being, inclusion, voice, governance and talent retention. Drawing on diverse theoretical perspectives and methodologies, the volume connects rigorous scholarship with practical implications for managers, policymakers, researchers and students. Its central message is that enduring competitiveness rests not only on performance, but on organisations’ capacity to transform responsibly, remain resilient and create value for multiple stakeholders.

“An excellent and timely examination of strategic competitiveness in today’s rapidly evolving business environment. By connecting digital and AI transformation, sustainability, human-centred management, inclusion and responsible governance, the book demonstrates how organisations can remain competitive while responding responsibly to technological, environmental and workforce change. A valuable read for scholars of human resource management, organisational behaviour and strategic management.”

— Professor Sumit K. Kundu, Florida International University