Dynamic Strategic Analysis
ISBN:
978-3-8244-8249-8
Auflage:
Softcover reprint of the original 1st ed. 2004
Verlag:
Deutscher Universitätsverlag
Land des Verlags:
Deutschland
Erscheinungsdatum:
10.12.2004
Format:
Softcover
Seitenanzahl:
290
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Versandkostenfrei ab 40 Euro in Österreich
Today many business environments are characterized by frequent changes that result in a higher market dynamism and complexity. Global media industries are an up-to-date example of this development: a fast growth period was followed by a rapid downturn. Media companies wrote off a colossal US$ 120 billion from their balance sheets in 2002 - mostly as a result of growth strategies' failure. It seems that despite popular belief growth or market share by itself is less than ever before a guarantor of success. Sebastian Raisch decided to analyze various strategies in order to gain a bett8r understanding of the determinants of successful firm performance. When he decided to go on a research journey into the elements and dynamics of strategic thinking and firm performance he brought along all the ingredients necessary for such a challenging project; he had experience gained through exhaustive consulting work, excellent knowledge of management theories and, as a result of his studies and activities as a research assistant, specific knowledge of strategic management. His research objectives were furthermore clearly defined and, thanks to a meticulously planned and well-organized project as well as his enthusiasm for the topic, he had ready access to an empirical field.
Schlagwörter
Biografische Anmerkung
Dr. Sebastian Raisch promovierte bei Prof. Dr. Gilbert Probst am Lehrstuhl für Management und Organisation der Universität Genf, Schweiz. Er ist als Projekt Manager am Institut für Management der Universität St. Gallen, Schweiz, tätig.
Ganzheitlicher prozessorientierter Organisationsentwicklungs- und -gestaltungsansatz
Erscheinungsjahr:
2025