Efficiency and Optimization in Business Practice
This book aims to provide a comprehensive overview of the concept of efficiency in the business world, offering key tools and strategies for development and sustainability in a dynamic environment. Adaptation is essential in the digital age, where organizations are challenged to examine the costs associated with their production processes and adopt automation and innovation processes to enhance efficiency and remain competitive. Throughout the chapters, the keys will be identified for companies to recognize the need to balance economic growth with adaptation to the changing environment. The first part of the book presents a more theoretical vision of current variables that have the potential to impact organizational strategy, while the second part offers a more technical contribution focusing on specific processes and strategies. Thus, the dual nature of this book allows it to reach a specific readership, providing essential theoretical and practical knowledge for efficient organizational management. The potential audience for this book includes executives and managers from companies in various industry sectors, such as manufacturing, technology, financial services, accounting and consulting.
Cristina Blanco is an Assistant Professor of Cost Accounting at the University of Alcalá. She holds a Ph.D. in Economics and Business Administration from the University of Alcalá (Spain). She has authored numerous publications on business efficiency from a global perspective, exploring entrepreneurship as a business model and how innovation and dynamization facilitate organizational adaptation to a constantly evolving environment. Her research incorporates technology and social media analysis to demonstrate the importance of integrating innovative strategies into business management, highlighting their impact on organizational competitiveness and efficiency for executives.
Silvia Giralt is Associate Professor in Financial Economics and Accounting at the University of Alcalá in Madrid (Spain). She is a member of the editorial board of the International Journal of Technoentrepreneurship and a member of the ATURI Research Group (Analysis of the Tourism Sector and Innovation). Her research focuses on diverse areas including DEA Analysis, tourism and tourism management, strategic cost management, innovation, and corporate value, and ESG.
Alicia Ramirez is Associate Professor at the University of Alcalá in Madrid (Spain). She brings over two decades of academic experience, previously serving in the same role at the University of Almeria in Spain. She was a Visiting Scholar at UCLA Anderson School of Management (USA). Ramirez co-founded a company spin-off funded by the EU's 7th Framework Programme (FP7-KBBE-2011-2015). Her research focuses on environmental studies, business, finance, management, and health policy.
Domingo E. Ribeiro-Soriano is Professor of Business Administration at the University of Valencia (Spain). He has published over 200 research papers in SSCI/SCI-ranked journals. He has edited and contributed to books, journals, and conferences and delivered keynote speeches at international conferences. Ribeiro-Soriano has also served on the editorial board of numerous SSCI-ranked journals and led several EU-funded projects and contracts with private companies. Before academia, he worked as a consultant at EY (formerly Ernst & Young).
