Empathetic Marketing
ISBN:
978-0-230-34027-5
Auflage:
2012
Verlag:
Palgrave Macmillan US
Land des Verlags:
Vereinigte Staaten
Erscheinungsdatum:
16.07.2012
Format:
Hardcover
Seitenanzahl:
235
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Schlagwörter
Biografische Anmerkung
MARK INGWER Founder and managing partner of an international market research firm, Insight Consulting Group. His consulting work has been featured in Business Week, New York Times, Crain's, Brandweek, Chicago Tribune, Chicago Sun-Times, Admap, Bloomberg Markets, Product Management Today, Marketing News, and Advertising Age. He is a former Adjunct Professor at Northwestern Kellogg School of Management, USA.
