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Escalation of Commitment in Internationalization Processes

The Role of Bounded Rationality in the Uppsala Model

ISBN:

978-3-319-69101-5

Auflage:

1st ed. 2018

Verlag:

Springer International Publishing

Land des Verlags:

Schweiz

Erscheinungsdatum:

17.11.2017

Autoren:

Röber Björn

Reihe:

MIR Series in International Business

Format:

Hardcover

Seitenanzahl:

194

Ladenpreis

109,99EUR (inkl. MwSt. zzgl. Versand)

Lieferbar Lieferung in 5-10 Werktagen Versandkostenfrei ab 40 Euro in Österreich

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Beschreibung

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.

Biografische Anmerkung

Björn Röber received his doctorate from the University of Stuttgart, Germany, where he is a research associate at the Chair of International and Strategic Management. His research interests include questions around the internationalization processes of firms, as well as matters concerning institutions and bounded rationality in a multinational context.