Financial Communications
ISBN:
9781137354808
Auflage:
2013
Verlag:
Palgrave Macmillan US
Land des Verlags:
Vereinigte Staaten
Erscheinungsdatum:
18.12.2013
Format:
Hardcover
Seitenanzahl:
227
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Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.
Biografische Anmerkung
Shih-Lun is Associate Professor of Communication at the Unviersity of Connecticut - Stamford, USA.
