Find Your Market-Oriented Competitive Advantage
Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking.
Competitive advantages are created only by thinking in new way. By thinking what has not been thought.
Markku Vierula, Executive MBA, is an author, consultant, lecturer, creative leader, entrepreneur, and board professional. He has had a successful career as a copywriter, creative director, member of management teams and boards of directors, founder, and owner of leading marketing agencies in Finland and around the world. Vierula’s work has won numerous awards in both Finnish and international competitions. His long career in marketing agencies has given him the opportunity to gain a broad and comprehensive understanding of a wide range of industries, companies, professions, and cultures. Vierula is also the author of a marketing, sales, and communication integration book titled Suuri integraatiokirja – markkinointi, myynti ja viestintä (2014), which is used as a textbook for university courses.
