Franchising Globally
ISBN:
9781349315444
Auflage:
1st ed. 2010
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
31.03.2010
Format:
Softcover
Seitenanzahl:
253
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Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Schlagwörter
Biografische Anmerkung
ILAN ALON is George D. and Harriet W. Cornell Professor of International Business at Rollins College and Visiting Scholar at Harvard University Alon has taught franchising courses in China (Fudan and CEIBS), Italy (MIB), and India (IILM), and lectured extensively on the topic in various professional associations, including the International Franchise Association,International Society for Franchising, and the Academy of International Business. In the realm of consulting, he has worked with governmental agencies and companies advising them about the use of franchising and internationalization. In Croatia he was responsible for introducing franchising education, as well as training bankers, business consultants, franchisors, franchisees, and lawyers.
