Frontiers in Business Transformation
This book rethinks business transformation as a defining condition of contemporary organizational life rather than an episodic response to disruption. Challenging conventional approaches to organizational change, it argues that firms operate as unfinished systems that must preserve coherence while continuously reconstituting their identities, value logics, operating architectures, and systemic roles. Drawing on organization theory, strategy, complexity science, artificial intelligence, sustainability, ethics, and futures studies, the book develops a multidisciplinary perspective for understanding transformation as an ongoing process. The book examines how artificial intelligence reshapes organizational cognition and agency, how computational and fluid forms alter coordination and work, how governance must respond to infrastructural power, and how planetary limits, geopolitical fragmentation, and ethical responsibility redefine value creation. Combining conceptual rigor with practical relevance, the book offers scholars and practitioners a language for distinguishing transformation from ordinary change, navigating uncertainty, and leading organizations in a highly dynamic and interconnected world.
Dr. Francisco J. Navarro-Meneses is Professor in the Faculty of Economics and Business and Director of the Master’s Program in Transformation and Data in Hospitality and Tourism at Nebrija University. His research focuses on how organizations create value and transform in response to an increasingly complex operating environment. He is also an active member of research groups working on complex social systems and service innovation across several research institutions. Alongside his academic career, Dr. Navarro-Meneses brings extensive executive and entrepreneurial experience. He has founded and led start-up companies in technology, e-commerce, engineering, tourism, and aviation, giving him first-hand insight into the strategic, organizational, and leadership challenges involved in building and transforming businesses under conditions of uncertainty and rapid change.