Frugal Innovation in Healthcare
ISBN:
978-3-319-16335-2
Auflage:
2015
Verlag:
Springer International Publishing
Land des Verlags:
Schweiz
Erscheinungsdatum:
21.05.2015
Reihe:
India Studies in Business and Economics
Format:
Hardcover
Seitenanzahl:
168
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This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.
Schlagwörter
New Leadership und bedürfnisorientierte Führung für eine zukunftsfähige Arbeitswelt
Erscheinungsjahr:
2025
