Global Competitiveness
ISBN:
9789811677571
Auflage:
1st ed. 2022
Verlag:
Springer, Springer Singapore
Erscheinungsdatum:
05.01.2023
Format:
Softcover
Seitenanzahl:
97
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This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.
Schlagwörter
Biografische Anmerkung
William Philip Wall has a Doctorate in Management Science with concentrations in strategic management and global competitive advantage. He has lectured at numerous universities around the world including the UAE, Myanmar, Thailand, and the USA.
