Green Marketing
ISBN:
9781137535870
Auflage:
1st ed. 2016
Verlag:
Palgrave Macmillan UK, Palgrave Pivot
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
29.10.2015
Format:
Hardcover
Seitenanzahl:
153
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Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
Schlagwörter
Biografische Anmerkung
Ayca Can Kirgiz received her BA degree in Turkology with a focus on linguistics and Turkish/Cyrillic based languages, and went on to pursue her MA in Advertising, giving her an interdisciplinary approach to Marketing and Branding. Completing her PhD studies at the Department of Production Management and Marketing of the School of Economics and Administrative Sciences, she has written many articles and books in this field. her interests include Marketing, Brand Management, Integrated Marketing Communications and Business Administration.
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