Honda's Global Local Corporation
ISBN:
978-0-333-58683-9
Auflage:
1994
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
18.11.1993
Format:
Hardcover
Seitenanzahl:
352
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Versandkostenfrei ab 40 Euro in Österreich
Japanese carmaker Honda has pioneered a new breed of multinational enterprise - true manufacturing at the global scale. Honda has been a leader in confounding predictions that Japan's carmakers would and could never transfer their success abroad, and that a wholesale 'Japanization' of the west would be provoked if they did. The book covers manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with western firms, political controversy, and the role of concepts and ideas, in Japan, North America, and Europe.
Biografische Anmerkung
ANDREW MAIR
