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How Digital Intelligence Drives Business Growth

ISBN:
9789819942985
Auflage:
1st ed. 2023
Verlag:
Publishing House of Electronics Industry Co., Springer, Springer Singapore
Land des Verlags:
Malaysia
Erscheinungsdatum:
24.11.2023
Bearbeiter:
Reihe:
Management for Professionals
Format:
Hardcover
Seitenanzahl:
392
Ladenpreis
186,99EUR (inkl. MwSt. zzgl. Versand)
Lieferung in 5-10 Werktagen Versandkostenfrei ab 40 Euro in Österreich
This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.
Biografische Anmerkung
Zhizhuan Business Research Institute provides training & consulting on digital business, aiming to help enterprises embrace the digital economy and accelerate their digital transformation. Zhizhuan excels in combining in-depth management insights with practice. It provides business executives with both methodologies and practical tools. By simulating real-world decision-making situations, Zhizhuan’s facilitators guide business executives to apply those methodologies and tools in their own practices so that learning can be transformed into real business results.